Founded on the core principles of bettering health, planet and adventures, Windward is committed to providing the highest-quality hemp CBD wellness products while setting new standards for environmental and social responsibility in the hemp industry.
To assist athletic performance and everyday health, Windward combines the benefits of organic full-spectrum hemp extract with health-supporting botanicals and adaptogens. The synergy between plants and their active compounds enhances the entourage effect when taken in combination, creating a greater effect than CBD alone.
Windward’s innovative products are designed to provide reliable support for sleep, stress, stamina and recovery.
Windward is for adventurers, athletes and those who are committed to protecting the natural world, and the breakthrough brand takes its name from the freedom found in the mountains, oceans and wild places. Whether climbing, surfing or spending time in the backcountry, the adventures that invigorate enthusiasts and instill balance often bring physical wear and tear — everyday routines also take a toll on the body and mind.
Under the guidance of Ph.D. chemists and master herbalists, Windward’s tinctures and salve are custom-formulated to provide fast-acting, targeted support so clients can more fully enjoy an active, productive and well-balanced life.
“Working in the outdoor industry and embracing the time we spend outdoors has shown us what it truly means to build a business that respects and protects the environment — you do it right the first time, sustainably and in full respect of nature,” said Jennifer Sullivan McBride, Windward co-founder. “CBD has saturated numerous markets with white-labeled products that make false promises, compromising the health of people and the planet. Windward is changing that paradigm by setting new standards of responsibility, and providing athletes and adventurers with what they need and deserve — pure, effective, all-natural products that are ethically sourced and produced. We’re proud to be a California Benefit Corporation and a member of 1% for the Planet.”
Windward sources its USDA-certified organic hemp from a family-owned farm in Colorado, and the company partners with farms and foragers around the world that utilize organic and sustainable practices to source its botanical ingredients. Using organic cane alcohol, Windward’s non-toxic extraction method yields the highest amount of safe, pure and potent plant actives available.
The company does not use toxic solvents such as butane, propane or hexane, which are commonly used in the industry, and its products are packaged in Miron Violetglass, a sturdy, high-quality glass that extends the effective lifespan of a product while protecting ingredients from damaging light.
Committed to sustainability at every level, Windward’s boxes are made from 100 percent post-consumer recycled paper manufactured with a chlorine-free process using 100 percent renewable electricity, and are printed in the USA with soy-based inks.
Based in California, Windward was founded by Jennifer Sullivan McBride and Dawn De La Fuente alongside Joey Benaron and Matt Rose. The Windward team has 25-plus years of combined experience in the outdoor industry and beyond, hailing from brands such as Patagonia, Burton, Red Wing Shoes and more.
— Jessica Davis is a publicist for Windward.