“Unprecedented” was the byword of 2020, with events shaking the foundations of life as we know it, much less the holidays. So, it’s hard to predict if the 2020 holiday retail season will be naughty or nice to retailers.
In September, marketing data research firm Deloitte reported U.S. holiday retail sales should rise 1 percent to 1.5 percent, from $1.1 trillion in 2019 to $1.147 trillion, between November and January 2021. This, despite lower household budgets, the report said.
“Price, product, and convenience remain top of mind for consumers,” Deloitte added.
This year, average holiday shoppers are trimming trees, turkeys, and budgets. The report indicated consumers will be cutting back on “spending, in-store purchases, travel and experiences, and time spent shopping.”
Deloitte’s report summarized a spike in sales could depend on whether wealthy consumers decide to splurge on holiday spending.
Cannabis retailers with faithful in-store clientele have the advantage of being able to create holiday displays and promotions that won’t be available from other retailers this year—and absolutely every shopper is looking for a reason to smile and some extra holiday spirit. They’re also looking for good deals.
So, let the Santa-capped budtenders deck the dispensaries with care,
With dreams of cool customers that soon will be there,
Trim a tree that smells of terpenes, so frosty and white,
With a big selection of stocking stuffers—not so costly, but bright!
Spread joy with giveaways, fancy displays, and fun,
And let’s all get happy ‘cause 2020 soon will be done!
Here’s a Happy Holiday list of giftable cannabis-infused products to stock your shelves:
Belushi’s Farm The Blues Brothers Joints
Available in Colorado, Illinois, and Oregon, and produced at performer and cannabis advocate Jim Belushi’s farm on the Rogue River, in Oregon. This way-cool pack of pre-rolls would make a great gift for any hepcat or chick, especially if combined with a copy of 1978’s Briefcase Full of Blues. For more info on the “Working Man’s Brand,” visit BelushisFarm.com.
Chalice Farms RXO Concentrate Collection
This collection of concentrates is an homage to Rick Simpson Oil (RSO) and its many attributed effects on health and well-being. RSO is a cannabis concentrate with a thick, syrupy consistency that can be applied as a topical or ingested in food or drink. Simpson, an activist and cancer patient, developed the formula to use as a topical during his treatment. Now, Oregon-based Chalice Farms takes RSO to a new level; ethanol extraction means the RXO line can be smoked, dabbed, ingested, or applied topically. Available in Oregon. ChaliceFarms.com.
Flow Cannabis Company Roots Collection
California-based Flow Cannabis offers this complete selection of products, including its sun-grown cannabis for “people who are eco- and cost-conscious.” Packaging design is modern and as bright as California sunshine, sure to stand out on the shelf—maybe do a tropical holiday display? The Roots collection includes flower in eighths or ounces, live resin vapes, and concentrates. Available in California. RootsSungrown.com.
Forti Goods Stash Furniture
The ultimate “wow” factor gift for cannabis connoisseurs and furniture fans, this line of storage pieces utilizes “fail-safe” locking technology. The debut collection includes four large entertainment units, two coffee tables, two side tables, and a line of organizational accessories. “Every furniture piece comes with at least one lock, which can be opened or closed using our web and mobile apps.” Imagine a piece displayed in your store. FortiGoods.com.
Moose Labs MouthPeace Mini Kit
Due to the ongoing pandemic, everyone is worried about their respiratory health right now. For an extra layer of filtration while enjoying a pre-roll or vape, here’s a filter system that sanitizes “smoke/vapor and enhances flavors by removing resins, toxins, and tar; all without blocking your intake or reducing airflow.” The MouthPeace Mini Kit comes with two MouthPeace Minis, six MouthPeace Mini Filters, and a carrying tube. MooseLabs.us.
PAX Labs PAX3 Color Collection Vaporizers
In matte Onyx, Sand, Burgundy, and Sage, this sophisticated color palette is the latest from PAX Labs. The vaporizer, which can be used for flower or concentrates, has a sleek and discreet portable design that feels premium in your pocket, from a leader in portable vapes. Nothing says New Year like brand new gear. Basic Kit, MSRP: $200; Complete Kit with concentrate insert, MSRP: $250. PAX.com.
The Puff Pack Subscription Box
Using Puff Pack as one of several examples of cannabis accessories subscription boxes; dispensaries may not be able to deliver monthly, but the “pack” idea is a great way to re-market odds and ends, overstocks, and small accessory items. Consumers appreciate time saved with ready-to-wrap boxes—so, create your own packs with various merch. Offering reasonably priced “surprise” boxes with a curated sample-sized mix of fun products is a merry way to promote undersold items. For those interested in sending a Puff Pack, visit CrateJoy.com.